PROJECT at MAGIC Market WeekFebruary 15 | Posted by Rokai Kolam | Fashion News Tags: designs, fashion, Fashion News
NEW YORK, Feb. 14, 2013 /PRNewswire/ –
THE TENTS @ PROJECT
Elevated. Engaged. Edited. With a completely new look and feel, this new show ensures that innovative, artistic designers and brands at the forefront of the fashion industry have a platform to showcase their collections and communicate their message to the market. Curated by Tommy Fazio , participating brands include Michael Bastian , Todd Snyder , Billy Reid , Ian Velardi , amongst others.
An innovative new concept launching this season, THE EDIT will introduce an interactive trend report that retailers can shop, while attendees will be able to engage and explore. Curated exclusively by PROJECT President Tommy Fazio , the area will showcase his top picks of the F/W 2013 season at THE TENTS@PROJECT. Fazio will draw from his vast experience as a fashion and trend Director to showcase the most relevant trends emerging in menswear.
Another new show set to debut this month, PROJECT MVMNT will unveil up-and-coming trendsetters in modern youth culture—both in MVMNT and within the show’s key initiatives, STREET HEARTS and CLIQUE—effectively uniting unique brands in a fresh, fun environment. Participating brands include En Noir, Supra, 10 Deep, Diamond Supply, Black Scale and Android Homme, amongst others.
SHOP THE FLOOR
A revolutionary approach to doing business at PROJECT, SHOP THE FLOOR is the industry’s largest online marketplace, connecting brands and buyers for discovery, collaboration and commerce—before, during and after MAGIC Market Week.
Will.I.Am and the Coca-Cola Company have joined efforts to launch EkoCycle which revolutionizes the way we perceive and interact with sustainable goods by making products that contain recycled content aspirational and desirable. EkoCycle is a growing collective of the world’s best brands, forming a singular movement of a world with zero waste and unlimited style.
BLOGGER PROJECT curated by Marcus Troy
Top influential contemporary and menswear bloggers join PROJECT to cover trends, new brands and PROJECT initiatives, live from the show floor.
OFFICIAL PROJECT PARTY
Open to PROJECT brands and attendees, the official PROJECT party returns again to Marquee featuring Drop The Lime, Carnage and Lima. This event will be held Tuesday, February 19th, from 10:30 p.m onward.
ABOUT PROJECT: Held bi-annually in New York and Las Vegas, PROJECT is the worlds preeminent contemporary fashion trade event, encompassing PROJECT, THE TENTS @ PROJECT, PROJECT MVMNT and PROJECT MENSWEAR. Bringing expertise and relevance to the global fashion industry through a highly merchandised approach, PROJECT creates destinations where innovation, commerce and service converge. For more information, please visit www.projectshow.com.