Fashion and Design World Today

222 Collection is singer and Maroon 5′s band member, Adam Levine’s fashion line and it will be launching in Las Vegas this week.

Perhaps because fashion is really a family business, Levine was inclined to follow in the footstep. His father, Fred Leving, is the owner of M. Fredric which is a boutique chain that has been in operation in Los Angeles for three decades. In fact, he is tying up with his dad for this latest venture, along with Aristotle Circa, the stylist and his father’s relative, Sami Cooper.

The singer, turned designer did say that 222 is a family affair and Adam has been into the project for every approved style and design. The clothing line includes trendy shirts, jeans and jackets, which Adam himself loves wearing. There is also a women’s line which include knitted tops and silk dresses. The styles are all very simplistic, minimalist and durable, with no prints nor embellished.

The retails price for the jeans go between $150-$280 and the shirts are about $30. The jackets retail for about $1250. There are possible plans to include dress shirts and blazers to the collection.

The singer chose the name 222, because he believed it to be his lucky number saying, “It was the address of the recording studio where our band first recorded our demo and I have it tattooed on my left forearm.”

The singer says he wears his clothing line everyday, especially on tours, but says that he will stay low key in its marketing and promotion.

“I want the line to be successful on its own merit. I would love for it to be successful without my celebrity playing into it.”

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