Calvin Klein’s New Faces
The next time you flip the pages of the magazine or see a Calvin Klein billboard ad, you would be seeing new and very diverse faces. The ads, which will debut next month, will have these four men wear model underwear….and when I say diverse, it really is diverse: Kellan Lutz (Twilight), Mehcad Brooks (True Blood and The Deep End) , Fernando Verdasco (Spanish Tennish Player) and Hidetoshi Nakata (Japanese Soccer Player).
The campaign touches all households across the world, Europe, Asia, the Americas, as much as possible. And the company is not scrimping for this. It’s coming out with some really amazing ad buys, with a budget that should be quite talked about in the industry when it’s out.
Watch out for the ads when it rolls out in the spring.
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- Posted in Fashion News, Underwear on February 3rd, 2010
