Fashion and Design World Today

As cameras rolled on Lifetime’s Project Runway last week, up-and-coming designer Irina Shabayeva won the challenge of a lifetime. The 27-year-old New Yorker has been granted the opportunity to design a holiday dress for Macy’s INC International Concepts brand.

Part of Macy’s participation in Project Runway Season 6 was to create a challenge that would be judged by Martine Reardon, Executive Vice President Macy’s Inc. “It is tremendous to see what these young and talented designers can do in a very short time and with such imagination. Irina’s fresh take on fashion is the ideal fit for our INC brand,” said Reardon. “Our customer will love her ultra-feminine aesthetic.”

Given all the resources of a top designer, Irina’s holiday dress is a contemporary take on the little black dress. Made of rayon matte jersey, the butterfly-embellished dress will be available in sizes small through x-large, retailing for $139.00. Irina along with her model Katie Sticksel will be featured modeling the dress on macys.com.

(Source) Press

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Tags: butterfly, cameras, executive vice, fashion, holiday dress, imagination, irina, lifetime, little black dress, macy, matte jersey, new yorker, participation, project runway, rayon, short time, talented designers, vice president