Suerice.com.au Adds New Size Range in Plus Size Swimwear Market
Plus Size Swimwear is the most searched-for category of bathing suits on the net and it is the least catered-to area of swimwear for women. Sue Rice, designer and owner of Sue Rice Swimwear Australia, who has been designing and retailing swimwear for over 27 years, says “plus size women are at last finding their confidence – they feel beautiful and want more choice.”
Julie Goodwin, Australia’s first masterchef, models Sue Rice’s Sarina swimsuit in the September issue of Who magazine. “Julie epitomizes the growing number of women who are happy with their 18+ figures. We are seeing a steady growth in demand for larger sizes.” says Sue.
It’s only recently that larger women have felt more comfortable about their appearance, perhaps coinciding with the trend towards plus size models in fashion parades and magazines. “It is a healthy and welcome trend towards reality and away from the persistence with the unattainable waif-look” says Sue. The decision by Who magazine to add Julie into their September Body Issue confirms the trend.
(Source) Press
Related posts
- Comments
- Posted in Fashion Designers, Fashion News on September 15th, 2009
