Seize Sei Launches Wearable Collection for 2010 US Fashion Market
Seize Sei presents its contemporary 2010 collection of conceptual separates with a multiple-piece approach breaking into the US market. The collection – sheath dresses, jackets and blazers, tailored trousers and harem pants, vests, cotton jersey tees and tanks, shorts and assorted fashion tops in blended fabric combinations of silk, cotton, linen and polyester fabric – contains mix-and-match investment pieces for today’s budget-conscious consumers looking to update their looks.
Each piece possesses great fabric quality, classic yet unique design elements, and innovative detail combinations. Her collection strikes a balance not easily attained: they are luxurious yet sporty, sharp and modern without sacrificing beauty and design, quirky in detailing yet enduringly wearable.
The brand, Seize Sei, understands the economic situation and its target market behaviors. “Times are tough right now, so consumers are spending their money wisely by purchasing pieces rather than collections. Women are looking for classic pieces that will last longer than trendy items that go out of style after a season”, said Sung Ah Cho, the designer of the brand.
(Source) Press
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- Posted in Fashion Designers, Fashion News, Wardrobe on September 17th, 2009
