Fashion and Design World Today

Louis Vuitton has won a lawsuit against two internet service provides hosting online shopping sites that sell imitations of their brand’s most sought after leather goods. This comes after lawyers of LV have repeatedly warned the providers about hosting the sites which sells their counterfeit goods and thus, was liable for breaking the law, too.

LVMH filed its suit in 2007. In an amended complaint filed in July 2008, the firm alleged Akanoc and Managed Solutions hosted more than 75 commercial Web sites with names like LVBagz.com and Louivuittonbagz.com that offered counterfeit LVMH wares to Internet shoppers.

The luxury brand said it had repeatedly warned the Fremont, Calif.-based Web hosts that sites on their servers sold counterfeit merchandise, but that the two firms continued to allow the sites to function. “Louis Vuitton had given the defendants very specific notice of the infringing activity and it hadn’t changed,” said attorney Andy Coombs, who argued the case for the luxury house in the two-week trial. A lawyer for Akanoc, Managed Solutions and Chen did not return a call seeking comment.

The jury has awarded LV $32.4 million and held liable Akanoc Solutions Inc. and Managed Solutions Group Inc., including its managers for contributory trademark and copyright infringement. However, the judge has yet to make a ruling on whether or not these providers should altogether stop hosting the counterfeit sites.

This verdict however sends a really strong message to fakers online, of which there’s a massive number. This small step should make a huge difference.

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