Fashion and Design World Today

World renowned fashion designer Cynthia Rowley has teamed up with Babies”R”Us for its latest, exclusive collection of baby products. The collection, branded as “Hooray” will offer playwear, clothes, bibs, blankets and diaper bags in adorable, happy designs. Hooray will be made available in over 155 stores of Babies”R”Us including Toys”R”Us and the online store, Babiesrus.Com. Parents and shoppers should expect stocks to trek the stores by September of 2009. Additionally, bedding, soft bath, room decor and other items will be added to the collection by 2010.

This is the first time Cynthia Rowley is entering the baby fashion market. Of this, the designer says — “I’ve been dying to do baby clothes for a long time….I just wanted to find the right partner. I think that baby clothes should be reasonably priced and accessible. People can’t believe the combination of the quality, the price and the style–it makes everything so easy.”

The collection will be priced at a really affordable range. Playwear is pegged between $7.99 to $29.99; bibs, blankets and diaper bags are from $5.99 to $39.99. Not a really bad price for a designer line, right? Rowley and Babies”R”Us believe shoppers should get value for their money.

“Designed with fashionable moms in mind, Hooray by Cynthia Rowley provides parents and gift givers with products to accessorize in style and create unique ensembles for the little one in their life at extremely affordable prices” – Maureen Watson, Chief Merchandising Officer, Babies”R”Us.

Following this launch, the company is expected to do a massive marketing campaign for Hooray by Cynthia Rowley.

You can check the products at http://www.babiesrus.com/CynthiaRowley.

Source

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Tags: babiesrus, baby clothes, baby fashion, cynthia rowley, hooray by cynthia rowley, playwear