Fashion and Design World Today

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Country crooner Kenny Chesney is set to launch his own fashion line. In another case of multi-talented stars.

Opening stores throughout the Southern US, his label is to be called Blue Chair Bay and is being designed for both men and women.  He quoted as saying to People:

“(It’s feels like) that favorite T-shirt that you’ve washed a lot that is kind of sun bleached … your favorite khakis, and your shirt that you’ve had forever. … Blue Chair Bay is kind of like the place we’d all like to go if we had no obligations or nowhere to be, and that’s kind of what I want this clothing line to represent.”

Read more: http://www.sfgate.com/cgi-bin/blogs/dailydish/detail?blogid=7&entry_id=45718#ixzz0OdqeQSJP

The line features a worn theme with clothing in the medium price range.

It’s all about the laid back, typical country style.  Aimed at comfort, and illustrates the mantra of Cheseny and his fans, think alone the lines of  the success of his  hit, “No Shirt, No Shoes, No Problem“.

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Tags: clothing, clothing line, country star, country style, fashion line, khaki, launches, medium price range, men and women, style