Urban Outfitters Goes Mobile
July 2 | Posted by Lira | Fashion News, Handbags, Jewelry and Accessories, Pants and Skirts, Shoes, Wardrobe Tags: Acuity mobbile, betsey johnson, calvin klein, ecommers, eWap, mobile, mobile shopping, urban outfitters
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Fashion brand Urban Outfitters is now accessible for shopping via mobile service. The company has just set up its mobile commerce site via http://m.urbanoutfitters.com using eMAP platform running on UO TXT and mobile commerce program.
The timing could not have been most fitting, as many of Urban Outfitters’ clients below to the mobile generation, according to the founder of Acuity Mobile, the company helping the fashion retail store set this up.
Now, shoppers can peruse through Urban Outfitters funky mix of products featuring the likes of Betsey Johnson, Calvin Klein, MinkPink, BDG and Silence & Nois. The mobile site is operational on top of its e-commerce website and over 144 stores across Europe and Canada.
We have taken part of the Q & A with Mr. Alan Sultan of Acuity Mobile from Mobile Marketer.
What is Urban Outfitters’ thinking here with this mobile effort??Urban Outfitters customers are the mobile generation – they use the mobile medium as their primary communication and information source. This provides Urban with a tremendous opportunity to be at the forefront of innovation.
Urban was looking to provide all the content and community that their [wired] Web site provides, and create a mobile experience which would engage customers on an ongoing basis and drive mobile commerce revenue.
Who is the target for this effort??The Acuity eMAP platform manages Urban’s entire mobile presence, so anyone with a mobile device, on any carrier, with any handset, can take advantage of this program.
Will consumers shop and buy clothes through a mobile phone??The simple answer is, yes. We’ve seen a tremendous response so far. It’s about really understanding who the consumer is, what their interests are and tailoring the interaction on the device to make it simple and engaging to browse and buy.
At the core of the Acuity platform is a preference engine that ensures users see products and content that is relevant to him or her. We call this Spot Relevance.
In its simplest form, it’s about utilizing in real time any loyalty, location or consumer data together with very sophisticated content filtering, via transcoding, RSS feeds and other content aggregation methods to present the right product to the right person at a time and place where the offer can be acted on.
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Tags: Acuity mobbile, betsey johnson, calvin klein, ecommers, eWap, mobile, mobile shopping, urban outfitters
