Fashion and Design World Today

IGIGI Inc., women’s premier brand and etailer of contemporary fashions in sizes 12-32, launches fast fashion business model, new website, and strategic partnerships that reaffirm IGIGI’s commitment to serve the plus-size community and amplify its mission to transform the world’s view of beauty.

IGIGI’s adoption of the consumer-led fast fashion business model comes as a solution to provide customers with a frequent flow of on-trend, seasonal styles at affordable prices. Inspired by the demand-driven success of fast fashion retailers like Zara, H&M, and Topshop, IGIGI implemented a trial program for three months.

Consistent sell-through rates of 80% to 90% proved the model viable and gave rise to The IGIGI Limited Collection (LC); an exclusive line of trendy, unique, and affordable designer styles produced in small quantities and released four to six times a week at $60 – $160.

“We saw an opportunity in the economic slowdown to take a step back and look at the overall picture; to analyze our industry and align our business with our customer better than ever before,” said Alex Brodsky, IGIGI CEO. “There is a strong customer base that demands and desires nothing short of what’s available in straight sizes. We listened to the customers, Invested in what we learned, and applied it to our business model in order to deliver innovation in the industry and the service and product our customer demands.”

Press

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Tags: alex brodsky, business model, customer base, customer demands, desires, economic slowdown, etailer, fashion business, fashion retailers, igigi, launches, recession, remedy, seasonal styles, six times, small quantities, strategic partnerships, three months, topshop, zara