Abercrombie To Open Epic Hollister Store in SoHo July
Watch for the opening of Abercrombie & Fitch’s Epic Hollister in SoHo this coming July. It will be a four level shopping haven with about 40,000 square foot of floor area. The new store is located on Broadway. It will mostly feature laidback fashion and merchandise, which hopefully SoHo residents and nearby areas will warm up to.
An Epic Hollister rep has said this in one of its very active promotions:
“The EPIC store is what Hollister is all about–big waves, surf, sun, and hanging out on the pier. The laidback HCo. vibe is effortlessly cool, and we’re bringing the SoCal lifestyle to SoHo.”
A website, hcoridethewave.com, has even been set up and is already active online (check its countdown clock), in order to boost awareness and sales.
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- Posted in Fashion News on June 24th, 2009
