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Joe’s Jeans Launches Online Joe’s Next Model Competition

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The Heart and Mind of JOE’s culture can now be found in the brand’s redesigned website www.joesjeans.com. In conjunction with the re-launch, JOE’s is hosting an international model contest to find the next JOE’s model.

JOE’s mission is to find the diamond in the rough – exceptional beings hidden throughout the world – one Male, one Female with confidence and original style to be featured in a JOE’s worldwide ad-campaign.

The three-month competition, running through July 15th, encourages contestants to submit a short video around varying themes such as “What’s my JOE’s Fit?”, “Why I should be the next JOE’s model”, and “Why I am the Undiscovered Choice…”. Revealing their individuality and chronicling themselves through their own blog, contestants will develop a personal profile and encourage others to vote for them. Fans will log onto www.joesnextmodel.com to vote for their favorites, while industry experts Mary Filar, West Coast Merchandising and Promotions Director for Marie Claire; Nicole Bordeaux, Founder and Owner of Photo[genics, a full service management and production office that represents fashion models, young up and coming actresses, make-up artists, hair stylists, wardrobe stylists, and set designers; and Joe Dahan, Founder and Creative Director of JOE’s, will help narrow the competition to the top 5 men and women who will be flown to Los Angeles for a private casting. The winner will be announced on August 12th.

Joe Dahan’s highly acclaimed creative artwork, known for cutting edge and artistic ad-campaigns found on billboards and outdoor media throughout the country, will embellish the new home page with recent photographs taken at the Chateau Marmont. The website and e-shop component will feature all JOE’s men, women, and kids collections including accessories and in August a new brand extension, The Shirt by JOE’s, a unisex shirt offered at $98 in dozens of different fabrications. The elegant, interactive site also introduces community interaction for fans of JOE’s, a store locator, blogs highlighting the latest celebrity sightings, fashion news flashes, and user-generated fashion content. Coming soon will be an interactive Joe’s lookbook and Joesjeanstv featuring the ultimate in fashion video footage.

JOE’s has teamed up with FameCast to develop www.joesnextmodel.com. FameCast delivers customized sites that combine user-generated video, fan participation, viral marketing and social media to create high energy, artistic marketing campaigns.

Press

LightInTheBox.com Introduces Gossip Girl Fashions

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LightInTheBox.com introduced over 100 wardrobe selections from the popular TV series, Gossip Girl. From cute hair bands to elegant evening dresses, LightInTheBox offers gossip girl fans around the world a more economic way to be the center of attention for all those special occasions.

The TV series Gossip Girl was adapted from the popular book series of the same name, written by Cecily von Ziegesar. The show was considered to be one of the most anticipated new series of 2007-2008, due mostly to the book being a New York Times bestselling novel. The show revolves around the lives of socialite teenagers growing up in New York City’s Upper East Side. The series’ drama stems from the characters attending an elite academic institution while dealing with friends, family, jealousy, and other issues.

While the plot of the show has created many controversies for the exaggeration in the amount of partying and lack of parental involvement in teenager’s lives, the costume designs are known as popular fashion trendsetters. The clothes are as much a character as the wealthy adolescents themselves. From far-out fashions to wearable trends, the Gossip Girl styles are not only for teenagers. For those who were crazy about Jennifer Anniston’s hair cut in ‘Friends’ and Sarah Jessica Parker’s shoes in ‘Sex and the City’, Gossip Girl costumes are just another fashion inspiration stemming from TV shows.

Each character in Gossip Girl has their own fashion taste, and that is one of the biggest reasons why Gossip Girl fashion is so irresistible to a wide range of girls. For example, Blair Waldorf’s style is very classic, preppy, and polished: definitely the quintessential upper-east-side stereotype. Serena Van Der Woodsen’s sense of style mixes a lot of fashion-forward and vintage pieces, prompting for a ”boho chic” look. In real life, not everyone can afford couture, and a funky wardrobe always comes with a price. LightInTheBox.com works with their suppliers to make trendsetting outfits affordable to all girls who are passionate about fashion around the world

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Fashion News Now!

Hello again all my design lookout readers, I am going to give you a rundown of everything Fashion.  You were waiting for this, well designlookout.com has it for you. Today we are going to talk about everything from Jeans to Jewelery! Man, I love fashion news and now designlookout is giving it to you! You are going to see some fashion do’s and some fashion no no’s. Lets have some Fashion fun and knowledge! Let’s get started!

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Lady Gaga has a fashion flair of her own, so it is no surprise that this song bird would wear something this …wild! This is fashion faux pas all the way. I love Lady Gaga and Poker face is my favorite record right now, this look is not my favorite. Well we all know that Lady Gaga is different, but this is a bit ridiculous.

Gap 1969 Premium Jeans Fall 2009 Collection, NY

Gap Inc. previewed a new denim line in New York on Monday on April 20. The jeans are priced below $60! There are many style for men and women. You can check out everything from skinny,boot cut, straight and the new “boyfriend” jean! So if you are looking for some premium jeans than keep you eye out in the Fall 2009! Man, Gap is pulling out all the stops!

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Bravo has a new fashion show. As we all know, Project runway is now on Lifetime. Don’t be sad, Bravo has a new show called “The Fashion Show”. The hosts of the show is Issac Mizrahi and Kelly Rowland. The judges are Kelly Rowland, Fern Mallis, Isaac Mizrahi , and guest judge Laura Brown. The show will feature fifteen professional designers. These designers are competing  for a chance to have their designs sold in the retail market and win a $125,000 prize. The show comes on May  7, 2009 at 10 p.m on Bravo! Man, I think Project Runway may have some serious competition with this show but only time will tell.

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Photo courtesy

Photo courtesy

Trends for Summer 2009!

Summer is coming up, though you can’t tell if you are on the east coast. I have a exclusive report on what is in and what is out for the summer 2009. So all my designlookout.com readers, we are going to show you the hottest patterns, styles, colors and more. I  l0ve the new trends for the summer because they are so creative and fun. Though we are in a economic  recession, we do not need to loose our sense of style. So today I am going to show you all the fashion forward pick for summer 2009, One will be a bit pricey but the other will be affordable! So all my designlookout readers, get those pay pal accounts/ debit cards ready and buy, buy, buy!

Shoes for the summer are outrageous and make a statement! Anything from feathers to spikes are in. Also high heel are in. The higher the shoe, the better! So if you are like me and can’t not walk in heel, now is a good time to practice. Lets get to the picks!

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I love these Naughty Monkey Women’s Knot Sure Pump. They are colorful, cute, and funky! This summer is all about Tribal or ethnic prints! You can combine two trends with these great pumps. The price is right too. Naughty Monkey Women’s Knot Sure Pump is 69.95! These pumps comes in 4 different colors, Yellow, Coral, Green, and Purple. Check them out Here!

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Bold blocks of color are huge this season. Bold colors makes a huge statement and it is easy to find. This Jay Godfrey ‘Watts’ Strapless Color block Stretch Silk Dress is $495. I know it is pricey but this is a great example of bold color! I also like the flowing silhouette and great silk fabric.  To get this fab dress, check it out here!


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I love this Forever21 top. It combines two great trends, color blocks and fringe. Yes, everyone fringe is in. I warn you, do not go over board. A touch of fringe here and there are fine but pulling out those old 60’s outfits with the fringe vest is totally out of the question. This top is a perfect example of  fringe used right. Check out this Fringe Diagonal Top for $24-here

Come back tomorrow for the more summer trends in 2009!

Photo Courtesy

Photo Courtesy

Photo Courtesy


Beauty Never Loses Value at Piu’ Tono

Don’t let the recession blues get you down! Jump into a subway or taxi and head over to Piu’ Tono, 1345 Second Avenue between 70th and 71st Streets, the most appealing new beauty salon to hit the Upper East Side in years. At this chic, upbeat venue, with its Day-Glo green sign, sparkling silver trim, and vintage black and white films projected on the mirrored interior walls, the talented co-owners Maria Teresa Sansalone and Riza Sklover and their superb team of five stylists work their magic.

A full-service salon that offers custom cuts, color, styling and Brazilian and Keratin treatments, Piu’ Tono is a welcome oasis for women and men, both fashion-conscious trendsetters and those seeking a more traditional look.

To accommodate clients’ busy schedules and to provide a fun atmosphere for networking, the shop stays open until midnight on Thursdays, when a visit to the salon includes music, appetizers, and a selection of cocktails.

Why do people choose Piu’ Tono? Maria Teresa says, “Our clients tell us they love the good energy in the salon. They feel welcome and comfortable here, where we give them individual attention and serve them coffee, tea, Prosecco, whatever they prefer! Riza and I and our team of talented stylists listen carefully when clients tell us how they want to look–our goal is to have them leave Piu’ Tono feeling great about themselves, starting with their image in the mirror! ”

Piu’ Tono is open from 10:00 a.m.-8:00 p.m. Monday through Wednesday, Friday and Saturday; 10:00 a.m. to midnight on Thursday, and 10:00 a.m.-7:00 p.m. on Sunday.

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